“The voice of Barley”

For Backus, we created an audiovisual project with a unique narrative: barley as the main character telling its journey from field to the beloved beverage. This original perspective connects emotionally through a close, poetic story. The barley shares its dreams and efforts, highlighting Backus’s commitment to quality and tradition with a fresh, heartfelt touch. The result is creative content that builds empathy and strengthens Backus’s passionate, soulful brand image.