BBVA – “One QR Code, Infinite Possibilities”
For this audiovisual project with BBVA, we aimed to communicate clearly and engagingly that users can now pay with the Plin QR code via the bank’s app. Under the concept “Connect with more opportunities,” we showed how this feature fits into everyday life. With a fresh, dynamic style, the piece highlighted the ease, speed, and freedom this tool offers — positioning it as a gateway to a smarter, more connected financial experience.