LA RUTA DEL SOL
PROJECT
LA RUTA DEL SOL
INDUSTRY
Travel & Hospitality
La Ruta del Sol was a travel content series featuring different influencers exploring Costa del Sol Hotels’ properties across Peru, with each influencer showcasing a different destination and its unique local experiences. For this episode—the seventh destination of #LaRutaDelSol—we traveled to Cusco with ViajeraZsa, capturing the city’s rich history, breathtaking landscapes, and vibrant traditional dances. Through cinematic storytelling and authentic travel content, the campaign highlighted the essence of the Imperial City while inspiring audiences to discover Peru through the Costa del Sol Hotels experience.