“How to Enjoy It”

Making a drink is more than mixing ingredients—it’s a ritual. For Degollador, we created audiovisual content for social media based on the pillar “How to Enjoy It,” showing that cocktail-making is more than the sum of its parts. It’s an act full of passion, dedication, and tradition. The campaign invites viewers to experience drink preparation as a meaningful ritual, where every step counts and the experience goes beyond simply drinking.