CALI GLOW
PROJECT
CALI GLOW
INDUSTRY
Retail & Clothing (Apparel)
For PUMA, BRND produced the launch video for the Cali Glow, created for the Chilean market. Through vibrant visuals and contemporary storytelling, the campaign highlighted the sneaker’s fresh design and effortless style, connecting with a new generation of fashion-forward consumers while reinforcing PUMA’s lifestyle identity.