ALL WORK
PUMA
BACK TO SCHOOL
PROJECT
BACK TO SCHOOL
INDUSTRY
Retail & Clothing (Apparel)
In its back-to-school campaign, Puma presents a vibrant, energetic video created by brnd (creative, direction, and production). Kids are shown enjoying their first day back, wearing Puma’s newest sneaker styles. A celebration of movement, comfort, and bold style as a new generation steps into the school year with confidence and joy.