YAPE

BIOMETRÍA

To make everyday payments faster and more secure, we created a campaign for Yape focused on its biometric access feature. The piece invites users to activate digital biometrics directly from the app settings and enjoy a smoother payment experience — from the pichanga to university expenses — all in seconds and with just a fingerprint. Brnd handled the creative direction, production, and editing, delivering a dynamic piece that reinforces Yape’s commitment to simplifying daily transactions.