YAPE

DÍA DEL GATO

We created an experiential activation for Yape where people had the chance to meet the iconic Yape cat while learning how to stay safe when using the app. Brnd created an experiential activation for Yape where visitors took part in playful challenges inspired by Día del Gato, combining entertainment with practical tips to promote safer app usage. Through interactive games and brand-led dynamics, participants learned key security recommendations while winning their own Yape cat, turning the activation into a fun and engaging experience that connected people with the brand in a relaxed and memorable way.